The eight-day “super golden week,” formed by the overlap of the National Day and Mid-Autumn Festival in 2025, showcased China’s strong consumer power and steady economic momentum. The surge in cultural events, travel volume, and spending across the country reflected the nation’s transition toward high-quality development.
The interaction between cultural enrichment and economic growth became increasingly evident across China. In Shanghai, the historic Customs House offered visitors an immersive XR experience of the Bund’s past and future, while Beijing’s Shougang Park hosted the World Table Tennis Championships, selling over 88,000 tickets. In Jiangsu Province, Xiangtang Village near Nanjing drew urban visitors with its rustic homes, cafés, and handicrafts, earning about 5 million yuan annually from local products — a model of successful rural revitalization.
The holiday period also reflected China’s evolving consumption patterns. Creative business models and new technologies infused vitality into the market, with pop-up stores, low-altitude tourism, and AI-powered smart home products driving demand. Supported by government stimulus measures — including long-term special bonds and local initiatives such as shopping vouchers — the combination of cultural vibrancy and economic dynamism painted a vivid picture of a confident China advancing steadily toward high-quality growth.