The 7th China International Import Expo (CIIE) in 2024 showcased new participants and innovative products that caught attention. Canadian sportswear brand Lululemon participated to explore opportunities in the Chinese market. At their booth, visitors had the chance to learn more about their three-dimensional yoga mats and other products. Lululemon sees this event as a key opportunity to highlight its growth story and future plans in China.
Swiss chocolate brand Lindt & Sprungli also drew attention with its booth, featuring a 4-meter “waterfall wall” of eight different flavors of their popular LINDOR chocolates. Having entered the Chinese market in 2012, Lindt aims to strengthen connections with Chinese consumers through its participation in the expo.
At the Benin Republic’s booth, food and beverage producer NASSARA introduced its cashew products. Several agricultural product manufacturers from Africa, including Benin, joined the expo with the hope of strengthening their ties with the Chinese market. China has offered free exhibition space to 37 least developed countries this year, expanding the exhibition space for African agricultural products.
Japanese paint brand Nippon Paint, another first-time exhibitor, showcased new products focused on smart road construction and urban air purification. Similarly, technology company Aptiv displayed software and hardware solutions tailored to the Chinese market.
This year’s expo brought together around 3,500 participants from 129 countries and regions. Companies attending aim to create more opportunities in the Chinese market and enhance their long-term growth strategies.