A Breeze of Cultural Heritage
The 2025 Spring Festival marks the first celebration since China’s inclusion on UNESCO’s cultural heritage list. This year, cultural heritage products have taken center stage in the New Year markets across various Chinese cities. Innovative souvenirs designed by “Niren Zhang,” a representative of Tianjin’s traditional clay sculpture art, garnered significant attention. Meanwhile, the renowned Liu Bao tea from Guangxi has become a popular holiday gift, valued for its rich historical background and cultural significance. By blending traditional elements with modern designs, cultural heritage products have infused a fresh vitality into the New Year markets.
Shopping Enriched by Digital Services
The “National Online New Year Shopping Festival,” organized by China’s Ministry of Commerce, stood out for integrating digital services into the shopping experience. The China-ASEAN Special Products Hub attracted significant consumer interest with its frozen goods and snacks unique to Southeast Asia. Additionally, live-streamed shopping events on e-commerce platforms offered consumers instant purchasing options, making New Year preparations more interactive than ever.
Global Delights on the Table
China’s Yiwu International Trade City remained a hotspot for shoppers seeking global products. Imported items such as Spanish ham, Georgian wine, and Turkish nuts added a unique dimension to holiday shopping. Fruits imported from ASEAN countries were also in high demand, contributing to the market’s vibrancy. Experts highlight that the trade volume during the 2025 Spring Festival has once again showcased China’s consumption potential and resilience.