During the Spring Festival holiday, Harbin, known as China’s ice city and located in the heart of Heilongjiang province in northeastern China, saw an impressive influx of visitors. The city hosted over 10.09 million visitors, marking a notable increase compared to the previous year, with an average daily surge of 81.7 percent. Spanning an 8-day period from February 10 to 17, the tourism sector in Harbin raked in 16.42 billion yuan (approximately 2.28 billion US dollars) in revenue, as reported by the city’s tourism department.
Looking ahead, Harbin aims to further leverage its diverse tourism offerings, encompassing attractions, cultural events, regional specialties, and historical landmarks. By integrating these resources, the city endeavors to craft enhanced tourism routes and products, fostering an enriched experience for visitors keen on delving into the city’s rich history and captivating allure. Through strategic initiatives, Harbin seeks to sustain its status as a premier destination, enticing tourists to immerse themselves in its distinctive charm and cultural heritage.