With the arrival of spring in China, the Qingming Festival holidays have led to a significant surge in consumer spending across the country’s cultural and tourism sectors. From traditional flower-viewing trips to agricultural tourism, various activities are blending leisure with cultural enrichment, fueling the “spring economy.”
Tourist hotspots have experienced increased visitor traffic, positively impacting the hospitality, food, and entertainment industries. In particular, agricultural tourism is gaining popularity, offering nature and culture-themed activities for families and educational groups. For instance, a rural tourism site in Shaanxi, Northwest China, has opened vast rapeseed flower fields to visitors, providing an immersive outdoor experience.
Meanwhile, travel demand has also surged, with China Railway authorities expecting over 4 million passenger trips between April 3 and 7. Additionally, domestic car rentals have risen by 33 percent compared to last year. Experts highlight that spring tourism is no longer just a seasonal trend but has become a key driver of sustainable economic growth.