China’s visa-free policies and advanced tourism infrastructure have significantly boosted the number of foreign visitors. In the first quarter of 2025 alone, the country welcomed approximately 7.37 million inbound trips. During the recent Dragon Boat Festival holiday, 231,000 foreign nationals entered China under visa-free arrangements. To further enhance the travel experience, China has simplified services such as tax refunds, accommodation, and payment systems for international tourists. Luxury malls like WF Central in Beijing now offer tax refunds upon purchase. Popular shopping destinations such as Shenzhen for tech gadgets, Suzhou for silk and ceramics, and Yiwu for affordable goods continue to attract tourists. With visa-free access granted to 43 countries and a wide range of cultural experiences available, China’s appeal among global travelers is steadily growing.
Twenty-two-year-old Isabel from Switzerland planned a packed three-week trip on her first visit to China, aiming to explore the country’s natural beauty and vibrant culture. Her itinerary includes destinations such as the capital Beijing, Zhangjiajie National Forest Park, and the southern town of Yangshuo, known for its river landscapes and folk music. Alongside her friends, Isabel uses shared bikes, mobile apps for payments, and high-speed trains for intercity travel. She stated that China’s 30-day visa-free travel policy influenced her decision and praised the smooth and easy arrival process.